How do you look at the world? More importantly, how do your customers look at the world? In this era of fast change and digital social revolution, are you thinking how they’re thinking?
The Mercator projection map (below right) created in 1569, is probably the most used worldwide. It became the standard for ocean navigation as the straight lines across the map followed lines of constant bearing.
Keeping these curved lines straight though, stretches out the North/South aspect of countries the further you get from the equator. It’s known as the Greenland Problem. Take a look at Greenland, and compare it to Africa.
About the same size right? Not at all. Africa is fourteen times greater in area than Greenland.
The Peters projection map (above left) was created in 1973. It deals differently with that North/South aspect, in favour of showing the actual relative sizes of countries.
Africa is huge! Yes: it is. The vast deserts of Africa, the Australian bush, the Amazon rainforest… you knew they were big. But when you thought about the world map, you were used to shrinking them down to looking smaller than Greenland out of habit.
What does this have to do with your customers then?
Take a look at your computer system. Is your company doing business in a way that is more out of habit, using techniques better suited for earlier times?
Your customers have moved on in a literal “Cloud” of digital media, social networking and online shared services. Their world is different.
What if we told you that your world could be their world, without sacrificing any of your current data. A system that was in the cloud, linked to social media and yet easier to use than sitting down with a spreadsheet.
A world tailored to the unique requirements and needs of you and your customer, for no more cost than a standard software package.
That’s Triangle’s world. One that lets you and your customer come together in a way that you both understand.