Talk of bespoke software helping businesses to grow, and most people will think of e-commerce websites helping with sales.
It is true that the sales functions of a business are the most glamourous, it is also true that no business can survive without sales; however, by definition, increasing sales increases turnover, not necessarily profit. It is in the back office where profit is won or lost! Good back office bespoke software can help you build a highly efficient process to deal with your (growing) sales, and it that efficiency which leads to increased profits.
You know what they say about vanity & sanity!